Good PR

The Good PR Journal

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Field notes on storytelling, reputation, and the craft of communication from the Good PR team.

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PR Value and Advertising Value: What They Mean and Why They Matter

Blogs

PR Value and Advertising Value: What They Mean and Why They Matter

Something that most of our clients ask after they receive the PR report is, what are these values highlighted as PR value and Advertising value. If you also thought the same, you’re not alone. PR value and Advertising value are the most commonly cited metrics in any campaign report, but they rarely get a proper […]

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Why Trilingual Media Monitoring Is the Foundation of Any Serious PR Strategy in Sri Lanka

Blogs

Why Trilingual Media Monitoring Is the Foundation of Any Serious PR Strategy in Sri Lanka

Sri Lanka’s media landscape does not operate in one language, and neither does public opinion. For any public relations agency operating here, or any brand running PR services, treating media coverage as a single language feed isn’t just incomplete but a liability. Three Voices that shape perception Understanding media relations in Sri Lanka means understanding […]

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Why isn’t your press release getting any coverage?

Blogs

Why isn’t your press release getting any coverage?

Introduction So this is a question I hear more often than not: “We sent out the press release… Why did it not get enough coverage? In most cases, the assumption is that the PR agency is not doing their job right, or it was not sent to editors, or the publications did not have space. […]

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Understanding Public Behavior in Sri Lanka: What It Means for PR Strategy and Crisis Communication

Blogs

Understanding Public Behavior in Sri Lanka: What It Means for PR Strategy and Crisis Communication

Introduction Public relations is often approached as a function of messaging. What to say, when to say it, and where it should appear. But in reality, effective PR depends just as much on how people think, react, and share information. As we touched up on an earlier blog: in Sri Lanka, public behavior is shaped […]

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Media Relations During a Crisis: How Sri Lankan Brands Should Respond

Blogs

Media Relations During a Crisis: How Sri Lankan Brands Should Respond

Sri Lanka’s media ecosystem is unique, and so is its audience. Traditional media outlets such as newspapers and television, maintain high public trust, while social media amplifies news rapidly across communities and the diaspora.How a brand responds during these critical moments can make the difference between maintaining trust and enduring long-term reputational damage. While some […]

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Why Publishing Articles Without a PR Agency Often Fails in Sri Lanka

Blogs

Why Publishing Articles Without a PR Agency Often Fails in Sri Lanka

Many companies in Sri Lanka believe that they don’t need a public relations agency to secure media coverage. The assumption is simple: why involve an agency when we can contact editors and publishers directly? On the surface, this seems the most efficient and cost-effective, why pay for the middle man right?. In practice, it’s one […]

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