Innovative dsityreshop.com by DSI Tyres Honored with 4 Wins at SLIM DIGIS 2.5

Sri Lanka’s pioneering tyre e-commerce platform, dsityreshop.com, backed by the trusted strength of DSI Tyres, was honored with four awards at the prestigious SLIM DIGIS 2.5 Awards. These recognitions spotlight the platform’s innovative Pick-Up from Dealer model and data-driven, performance-focused campaigns.

The Pick-Up from Dealer initiative is a first-of-its-kind omnichannel model in Sri Lanka, enabling customers to order online and conveniently pick up their tyres at authorized DSI Tyres dealers, combining digital convenience with trusted in-store service.

At SLIM DIGIS 2.5, dsityreshop.com proudly secured two Category Best Awards (Silver):
• Best use of Digital in a Marketing Campaign for Automotive
• Best Use of Data & Predictive Intelligence

In addition, the platform was also recognized with:
• Bronze – Best Performance Marketing Campaign
• Merit – Best SEO/SEM Campaign

Through this dual fulfilment system, customers can purchase genuine DSI Tyres and Hankook tyres online, with the choice of secure home delivery or pick-up from dealer via DSI Tyres’ trusted dealer network.

Commenting on this success, Kavinda Rajapaksa, Managing Director of Samson Rubber Industries, said:

“We are proud to see dsityreshop.com recognized with four awards at SLIM DIGIS 2.5. This achievement reflects our vision of transforming the tyre-buying journey in Sri Lanka through digital-first innovation. I would also like to commend the passionate marketing and eCommerce team that spearheaded this business model innovation, delivering results that have made a real impact on both our customers and the company.”

With these wins, dsityreshop.com has set new industry benchmarks as Sri Lanka’s most innovative and awarded tyre e-commerce platform, backed by DSI Tyres, and continues to redefine the digital future of tyre shopping.

For more details, visit: dsityreshop.com

From left to right: Mr. Sajeewa Thushara (Area Manager), Mr. Madushan Neththasinghe (E-Commerce Officer), Mr. Roshan Vithanage (Sales Manager), Mr. Dhanuka Sasanga (Marketing Manager), Mr. Kavinda Rajapaksa (Managing Director, DSI Tyres), Mr. Chamith Karunarathna (Assistant General Manager), Mr. Shanuka Nirmal (Digital Marketing Officer), Mr. Menuka Kodagoda (Assistant Brand Manager), Mr. Hasitha Hettiarachchi (Senior Creative Designer), and Mr. Eranda Ranaweera (Area Manager).